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Peters Drive-In

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Burgers \’n\’ shakes built one man\’s dream

Minimum wages not on the menu at this drive-in

Excerpts from an Business Edge article by Gyle Konotopetz

At noon, there is the usual traffic jam around Peters\’ Drive-In as hungry motorists clamour for a taste of Calgary\’s most famous burgers and shakes.

Business is booming — Peters\’ sold 4,000 milkshakes in one day this past summer — and the cash registers are singing louder than the resident gulls that cry for their french fries.

But it\’s business as usual for the unpretentious architect of one of Calgary\’s most remarkable small- business success stories.

Gus Pieters, who whipped up his first shake back in \’62, simply shrugs his shoulders when pressed about his recipe for success.

At 72, the old-school Pieters continues to run the business from a \’corner\’ office that is really just a modest desk in the back of the kitchen within flipping distance of the grill.

The desktop looks naked without a computer. Pieters, who emigrated from the Netherlands in 1954, is an ordinary man with an extraordinary business who takes his coffee in a styrofoam cup and pays generous wages by fast-food industry standards.

He prefers to communicate the old-fashioned way, chewing the fat with employees, suppliers and customers at his home away from home on the TransCanada Highway.

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